Positano Bites Deep






   I first heard of Positano from Alberto Moravia. It was a very hot day in Rome. He said, “Why don’t you go down to Positano on the Amalfi Coast? It is one of the fine places of Italy”. Later John McKnight of United States Information Service told me the same thing. He had spent a year there working on a book. Half a dozen people echoed this as well. Positano kind of moved in on us and we found ourselves driving down to Naples on our way,” so wrote John Steinbeck for Harper’s Bazaar, May 1953.

    Italy has long been a dream destination for so many, the art, history, endless sights, and incredible food and drink make Italy the most favored destination of millions of travelers each and every year.

    If you are headed on a vacation to Positano, one of Italy’s most favored seaside towns, it’s likely you’ll be driving in some form or the other, whether you are driving yourself down from Rome, or you’ve hired a driver to take you there, or you may be one of many arriving on one of the blue Cita Local Buses driven by the world’s best bus drivers. If so, you will be starting in Sorrento. Whether in a car or one of those blue buses, once you cross over the peninsula of Sorrento from the Gulf of Naples to the Gulf of Salerno, the jaw-dropping beauty of the Amalfi Drive begins to unfold. The 15- kilometer stretch from Sorrento to Positano includes a dramatic succession of curves, sheer cliffs, rocky twists and the most beautiful panoramic vistas you are likely to see in your entire lifetime. This section of the road, known as via Nastro Azzurro, the “Blue Ribbon” climaxes with Positano.

    The coastal drive between Positano and Amalfi delivers 10 miles of picture-perfect vistas that combine brilliant sea views with the dramatic jaggedness of the coastline, you’ll see colors of Azure Blue, bright yellows, pinks, greens, and colors of every spectrum of the Rainbow. It’s all quite stunningl.

    When you finally arrive in Positano you will be greeted by colorfully white and pastel painted buildings that are filled with vibrant Purple Bougainvillea plants pouring generously over their walls. The town is a former fishing village that has been turned into a sort of La Dolce Vita playground. Though the entire coastline is absolutely gorgeous, Positano is arguably the most alluring gem of them all.

   The romance of this pretty little town makes for a jewel of vacation and one you shall always cherish. It’s most assured you will never forget time spent in Positano. When traveling to Positano you immediately notice its abundance of natural beauty and the drama of rugged cliffs that shoot straight up out the blue sea below. These sights are sure to grab you with each and every turn on this, the world’s most beautiful road. You arrive and immediately notice the intoxicating smell of Jasmine that fills the air with its heady aroma.

    “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone,” author John Steinbeck stated in an article he wrote about Positano for the May 1953 issue of Harper’s Bazaar.

    Steinbeck describes the terror of winding through the Amalfi Coast on a road that “corkscrewed on the edge of nothing”, clutched in his wife’s arms who was “weeping hysterically”. The road to Positano is barely wider than a car and the journey has become no less perilous. With the ocean pinching at you on one side and the mountains cradling you on the other, you spiral down past hordes of scooters that buzz like angry mosquitoes.

     Although Positano has lost its status as a secret known to a select few (myself since 1985), it still remains a gem of a place, with large crowds or not, Positano is still impresses.



Excerpted from Daniel Bellino Zwicke ‘s New Forthcoming Book : POSITANO


Visit Daniel-Bellino-Zwicke.com




Mick Jagger Keith Richards Wrote Midnight in Positano Summer 1966




Before it served as the setting to for Romantic Comedies, like the 1994 film Only You and 2003’s Under the Tuscan Sun, or was home to singer-songwriter Shawn Phillips in the ’70s, or the place where The Rolling Stones’ Mick Jagger and Keith Richards wrote “Midnight Rambler,” or it became the must-visit destination frequented by some of today’s most paparazzi-stalked celebrities like; Beyonce and Jay-Z, George and Amal Clooney, and Julia Roberts, Positano was, simply, the little cliffside fishing village embedded into the hills of Campania, Italy.

Situated on the Amalfi Coast, the “vertical town” enjoys everything a vacationer could ever hope for: immediate access to the glittering waters of the Salerno Gulf, boutique- and cafe-lined streets, and Beaches—so many beaches. And when Jayne Mansfield and her family stopped by the idyllic village in the ’60s, she took full advantage of the latter in a playful two-piece. For your upcoming trip to Positano, you’d do well to do the same—shop CR‘s beach-ready list of bikinis, sunglasses, and sandals, below.



Mick Jagger in Positano with Jade and Bianca Jagger

Andy Warhol and Friedns 1973

On the composing of the song, Mick Jagger said in a 1995 interview with Rolling Stone, “That´s a song Keith and I really wrote together. We were on a holiday in Italy. In this very beautiful hill town, Positano, for a few nights. Why we should write such a dark song in this beautiful, sunny place, I really don´t know. We wrote everything there — the tempo changes, everything. And I´m playing the harmonica in these little cafes, and there´s Keith with the guitar.”

When asked about the song in a 1971 interview with Rolling Stone, Richards said: “Usually when you write, you just kick Mick off on something and let him fly on it, just let it roll out and listen to it and start to pick up on certain words that are coming through, and it´s built up on that. A lot of people still complain they can´t hear the voice properly. If the words come through its fine, if they don´t, that´s all right too, because anyway that can mean a thousand different things to anybody.”

The lyrics take the point of view of a roaming rapist/murderer; some of the words are reportedly quotes from Albert DeSalvo´s confession to the Boston Strangler´s crimes. Keith Richards has called the number “a Blues Opera”.

The studio version of the track (which runs six minutes and fifty-three seconds) was recorded in early 1969 at London´s Olympic Sound Studios. Jagger performs vocals and harmonica, while Richards plays all the guitars on the track, using standard tuning for the main guitars and open-E tuning for the slide. Bill Wyman plays bass and Charlie Watts drums; multi-instrumentalist Brian Jones is credited on congas, but is inaudible on the released version.

The Rolling Stones debuted “Midnight Rambler” on stage on 5 July 1969 and performed it regularly in concert through 1976; performances frequently included Jagger crawling around and lashing the stage with his belt. One notable 1969 performance (running just over nine minutes) was captured for the 1970 album Get Yer Ya-Ya´s Out! The Rolling Stones in Concert and was re-released on the 1971 compilation album Hot Rocks. This rendition features guitarist Mick Taylor in addition to Jagger, Richards, Wyman and Watts, while versions from 1975 onward feature Ronnie Wood instead of Taylor. “Midnight Rambler” returned to the Stones stage repertoire in 1989 and has remained a powerful concert favourite ever since. The rendition featured in the Stones´ 2003 concert film Four Flicks runs about twelve minutes.








Jane Mansfield in POSITANO




Mick Jagger 



The Summer He Wrote












“You Can’t Always Get What You Want”

Mick Jagger and Keit Richards



Rudolf Nureyev Private Island Li Galli Positano Amalfi Coast



Li Galli

“Dolfin Island”



Positano, the queen of the Amalfi Coast, visited by sea, make you discover a magical atmosphere of: the world-famous Emerald Grotto ( only 5 miles away and, just after passing by Sophia Loren’s villa and the Arco of Baci Perugina) the little beaches of Fornillo and Tordigliano, and the splendid view of Li galli and Capri. 

Directly in front of Positano, separated from it by only a short expanse of sea, lie the extraordinary Li Galli, little islands whose history, mythology and magic date back millennia. 

Owned by Rudolf Nureyev until the late 1980s, they were purchased by a Sorrento hotel owner and are therefore still private property and cannot be visited, but a swim in the crystal-clear waters in the lee of the islands is an unforgettable experience. From the islands, looking towards the west, you see the famous Faraglioni of Capri, which is only 12 miles from Positano. 


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From EUR 220,000 per week exclusive for 12 guests. Staff, service, catering and a yacht for guests are included

Amalfi Coast, Italy.

 Amalfi Island can accommodate a maximum of 12 guests in 6 bedrooms in the main house, decorated by Rudolf Nureyev as well as in the tower building.



Dine al Fresco