I first spent a couple wonderful days at La Scogliera Beach Club way back in the Summer of 1985. I was a young man of just 23 back then, and getting a Chaise Lounge and hanging out at La Scogliera was like a dream come true. Like I had seen in movies as a kid, Agent 007 James Bond and the like swimming exclusive Mediterranean Beach, lounging at exclusive beach clubs with beautiful European Women, and living “The Good Life,” and here, so was I. Yes it was a dream come true. Most young men my age would have opted for one of the free beaches, but not I. I would pay more to be among the beautiful people. Especially the gorgeous bikini clad girls. Or just half a bikini? Just the bottoms as the sun bathed going topless, I must say I enjoyed it all so very much. I had my chaise lounge, Campari & OJ, lovely music playing, the Sun, the Sand, the Beach, Beautiful Women, “yes, I was in 7th Heaven,” to say the least, I felt like a King back then. Being in Positano, gorgeous girls, great Italian Food, Cocktails, gelato, properly pulled Espresso, the World’s Best Pizza, the Casa Albertina, “what more could I want?” Not much I tell you. I was oh so happy those days in Positano, on the Amalfi Coast, Italy, for I was living my dream. My dream I saw on all those James Bond movies, growing up as a young boy in 1960s and 70s America.

We went to the Rivoli Theater in Rutherford, New Jersey. Yes I watched Bond, Sean Connery and Roger Moore, and I wanted to be just like them. Well, not a Secret Agent, but I wanted to travel the World, going to exotic locals with beautiful women, Deluxe Hotels, cars, Champagne & Caviar, as they say. Yes, movies like Summertime (Venice), William Holden in Hong Kong in The World of Suzy Wong, Humphrey Bogart in Casablanca, “that’s what I wanted,” and here I was at the exclusive beach club La Scogliera in Positano, on the Jet-Set Amalfi Coast. My dreams had come true. I savored it all, took it all in, and was appreciative at being there, in this one of the World’s most beautiful spots of all.

I spent my day, just hanging out, either lounging on my chaise lounge, sipping my Campari, soaking in the Amalfi Coast Sun. I swam a lot. Yes, I’m not usually a beach person, except when I’m in places like; Capri, Positano, the Costa Brava, or French Riviera. Then I become one. A beach person, and so when I’m on Capri or Positano, I hang at the beach and spend quite a lot of time swimming the Mediterranean (Tyrrhenian Sea). I go in the water, and I’m swimming at least 15 to 20 minutes at a time, even up to 30 minutes before getting out of the water. Oh yes, I love swimming the waters of Capri (Da Luigi Beach Club) and Positano. I swim out and just float there at times, looking at the town that just seems to sprout and shoot up out of the sea, straight up to dizzying heights above. This scene is quite dramatic and awe inspiring, both on Capri and Positano, and I love it. Yes I love floating on my back and looking out at the beautiful scene before me, the seagulls are singing, and I can faintly hear the music at the club, and chitter-chatter of people on the beach. It all blends together for the most lovely sound. That special sound of the seashore, do you know what I mean?

Yes, back in 1985, as a young man, I paid more ($8) to be and the beach, and felt it was worth every penny to be there. These days, a chaise lounge can run you anywhere from 20 to 40 Euro for the day, depending upon the time you are there, the price varies. Now I would not pay 4o Euro a day, that’s a bit much. I would however pay 25 Euro to have a private chaise at La Scogliera Beach Club, Positano. That’s the price (25 Euro) I pay for a chaise lounge and towel at Da Luigi Beach Club on by the Faraglioni Rocks in Capri. Expensive? Yes, but worth every penny to treat yourself to a special treat, “don’t you think?”

by Daniel Bellino Zwicke

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